BUSINESS + CREATIVE + DIGITAL
I’m benj, a digital freelancer with rock solid business acumen.
I build business web solutions that maximise impact at minimal cost.
Sure I could boast about being ‘Google certified’. But isn’t that kind of like a Ford dealer recommending a Ford vehicle…?We can do better than that.
Throw the rulebooks out the window & increase the return on your advertising spend.
There’s a lot of hype & promises out there about SEO services.
My only huge promise is to discuss with full transparency SEO strategy & value for your business.
Then we can get to work & get you found!
There’s more data than ever to help your business.
Find out what you need to know, how to ‘know it’ & how to use this to your advantage.
The modern website should be a useful tool.
The possibilities to take the grunt work out of your daily tasks are increasing every day. Let’s see if we can save you some time.
Bring your story to life & inspire your audience with engaging whiteboard animation.
Capture your audiences attention to explain difficult content or help your selling proposition cut through.
Every great web presence still needs a great supporting cast.
Looking for a fresh perspective?
Bringing some external experience to the table can introduce new ideas to your business/industry.
Get in touch.
If you’ve never had a web presence, your existing site needs a refresh, a little maintenance, some marketing support or you just want to bounce some ideas around, I’d love to hear from you!
After being told time & time again that the Bunkers offering was so complex it required an expensive custom built website, we rolled up our sleeves… & let Shopify do most of the work!
This Shopify eCommerce website sits at the cornerstone of Bunkers PTY LTD’s extensive brand refresh. With a rich 35+ year history of making & selling bunk beds through traditional channels, safe to say Bunkers were a little sceptical on how eCommerce could perform for them.
Initial results are positive to say the least, with online sales exceeding brick & mortar in the 3 months since launch!
The South Australian German Teachers Association was ready for a refreshed website and a more economical platform than their current ‘Membership Software’.
Converting to a WordPress site for the association was an obvious fit. Utilising the market leading MemberPress integration ensured a timely and economic build, without foregoing any functionality SAGTA had with their previous platform. As with all Benj projects, the entire site build was handed across – ensuring SAGTA’s control of their platform now and into the future.
SAGTA’s initial brief was nice and simple with information from the existing site to be transferred and a handful of alternate sites that they enjoyed the feel of. Keeping the development progress open for SAGTA to log in and follow allowed for a transparent build. This simple process ensured this ‘feel’ was headed in the right direction throughout the project.
SEM + Analytics
Bunkers initial SEM performance was highlighted by a CPC immediately +25% below the preceding campaigns.
Project #1 tackled Bunkers existing search campaigns. Results were immediate with the implementation of a new (very extensive) keyword list focussing on ‘long tail’ + tiered bidding systems.
New opportunities have also proved more fruitful than this historical search heavy mix. The introduction of the bunkers.com.au Shopify eCommerce site has enabled a new presence with ‘Shopping’ campaigns. CPC & ROAS figures have already justified a significant shift in budget allowance towards these campaigns.
Core to the ongoing success and growing benefit to the Bunkers business is a streamlined purpose built analytics dashboard. For a time stretched management team, consolidating & curating all relevant data sources into one intelligible & functional report is essential.
The Bunkers Analytical dashboard focuses attention to Revenue, channel performance, demographics, acquisition & keyword data. This customised data set clearly highlights performance of the businesses recent transition into eCommerce & more importantly informs current & future management decisions.
Insights from this automated monthly report now direct current online + marketing energy to where it is most valuable.
The Bunkers brand had a very strong selling proposition when face to face with customers. Faced with the challenge of getting this across to consumers in the digital mediums, they required a solution that would keep consumers engaged & not overwhelmed.
With Bunk Bed purchases truly a whole family activity, whiteboard animation proved the perfect solution – informing & entertaining.
All original storyboard, illustration + animation was done by Benj Digital.
This iteration is our original, with plans currently underway for the new animation to match Bunkers new product range – stay tuned!
14a Lindsay St, Camden Park